Core Points - The 2025 Shanghai Book Fair and "Book Fragrance China" Shanghai Week will be held from August 13 to 19, featuring a dual venue setup at the Shanghai Exhibition Center and Shanghai Book City [1] - The number of reading activities has increased by 23.8% compared to the previous year, totaling 1,267 events, setting a new record [1] - The fair will introduce a "Consumer Discount Reading Voucher" in collaboration with online platforms, and an outdoor "Reading Night Market" will be launched at the Shanghai Exhibition Center [1] Venue and Activities - The main guest province for this year's book fair is Hunan, which will showcase over 4,000 books and host 29 events [3] - The Shanghai Century Publishing Group will present over 2,000 new books and nearly 300 events, organized into seven themed days [5] - The Shanghai Book City will feature around 50 participating publishing institutions, aiming to sell over 120,000 books, including approximately 30,000 discounted titles [7] Special Features - The fair will include a "Cultural and Creative Exhibition Area" showcasing various cultural products from multiple publishers [4] - A new sub-venue will be established in Wuzhen, Zhejiang, themed "Slow Reading by the Water," featuring activities like "Reading Garden" and "Famous Author Talks" [8] - The event will also offer joint ticket packages for the book fair and popular tourist attractions, enhancing visitor engagement [9] Collaborations and Promotions - The Shanghai Museum will collaborate with the book fair for a special event, allowing visitors to enjoy both the book fair and an exhibition on ancient Egyptian civilization [10] - The fair will feature a variety of well-known authors and cultural figures participating in discussions and activities [4][5]