Core Insights - OnePlus has launched the OnePlus Ace 6T, a new member of its performance flagship series, with a starting price of 2399 yuan, lower than the Ace 6's starting price of 2599 yuan, and it will officially go on sale on December 5 [1][3] - The OnePlus Ace 6T features the Snapdragon 8 Gen 5 chip, which is the result of a 24-month collaboration with Qualcomm, offering a 36% increase in CPU performance and an 11% increase in GPU performance compared to the previous generation [1][3] Product Features - The OnePlus Ace 6T is positioned as a "new choice for performance flagships," highlighting its Snapdragon 8 Gen 5 chip, an 8300mAh battery, and a 165Hz high refresh rate screen [3] - The device supports native 165Hz high refresh rate mode for the game "Peacekeeper Elite," aiming to promote the widespread adoption of 165Hz gaming [3] - The Ace 6T is fully compatible with popular games like "Delta Force" and "Call of Duty Mobile," providing a native 165Hz experience for various gaming genres [3] Strategic Focus - OnePlus has partnered with miHoYo to launch a special edition of "Genshin Impact," priced at 3699 yuan, available from December 22 [4] - The company targets young users with a strong preference for gaming, optimizing all aspects of product design and software to meet their needs [4] - OnePlus has evolved from a latecomer in the Chinese smartphone industry to a brand with a clear user strategy, supported by significant investment from OPPO [4][5] Product Matrix - OnePlus's product lineup includes three main series: the digital flagship series (e.g., OnePlus 13, OnePlus 15) targeting high-end all-rounders, the Ace series (e.g., OnePlus Ace 6 / Ace 6T) focusing on high performance and cost-effectiveness for gaming, and an IoT and ecosystem product line including tablets, watches, and headphones [5]

Core Insights - OnePlus has officially launched its flagship models, OnePlus 15 and OnePlus Ace 6, showcasing significant growth in sales and influence among younger consumers, with a 36.7% year-on-year increase in sales and a 106% increase in consumers under 24 years old [1][48]. Group 1: Product Launch and Features - OnePlus 15 is positioned as the industry's first true "Performance Ultra" flagship, leading the market into the 165Hz ultra-high frame gaming era, featuring the Snapdragon 8 Gen 2 processor and advanced cooling systems [3][9]. - OnePlus Ace 6 is designed to deliver "Pro-level performance" and is equipped with the Snapdragon 8 Gen 2 platform, offering the same 165Hz ultra-high frame gaming experience [4][33]. - Both models will be available for purchase on October 28 and October 30, respectively, with starting prices of 3999 RMB for OnePlus 15 and 2599 RMB for OnePlus Ace 6 [6][48]. Group 2: Performance and Gaming Experience - OnePlus 15 features a new "Ice River Cooling System" that enhances thermal management, allowing for stable performance during high-load gaming sessions [15][39]. - The devices utilize the new "Gaming Network Chip G2," which improves signal reception and reduces latency, ensuring a smooth gaming experience [17][41]. - OnePlus 15 and Ace 6 support a native 165Hz gaming ecosystem across various game genres, enhancing the gaming experience significantly compared to traditional methods [13][39]. Group 3: Display and Battery - OnePlus 15 introduces the world's first 165Hz ultra-high refresh rate display, enhancing visual performance and user experience [21][23]. - The devices are equipped with large batteries (7300mAh for OnePlus 15 and 7800mAh for Ace 6) and support rapid charging technologies (120W wired and 50W wireless) [27][44]. Group 4: Design and User Experience - OnePlus 15 features a minimalist design inspired by "Dune Aesthetics," with a focus on premium materials and user comfort [7][35]. - Both models run on the new ColorOS 16, which enhances user interaction and integrates AI functionalities for improved productivity [31][46].