Core Viewpoint - Samsung Display is restructuring its IT business department by adding an IT sales team to prepare for a full-scale launch of its IT OLED business, despite previous poor sales of Apple's OLED iPad [1]. Group 1: Organizational Changes - On July 1, Samsung Display restructured its IT business department, adding an IT sales team alongside the existing IT technology and development teams [1]. - In December 2024, Samsung Display announced that Lee Jong-hyuk, head of the large-size division, would also take on the role of head of the IT division, while Lee Joo-hyung would lead the small-size division [3]. Group 2: Business Focus - The large-size division focuses on producing quantum dot (QD)-OLED panels for TVs and monitors, while the small-size division is responsible for OLED panels for Samsung's Galaxy series and Apple's iPhone [4]. - The appointment of the large-size division head to the IT division is expected to benefit the overall expansion of the IT OLED business, potentially creating synergies despite the differences in technology between QD-OLED and small-size IT OLED [4]. Group 3: Strategic Adjustments - The personnel changes on July 1 also included a swap between the heads of the headquarters planning team and the small-size division planning team, both of which are involved in investment decisions [4].