Core Insights - The Chinese Bluetooth headset market is projected to ship approximately 59.98 million units in the first half of 2025, reflecting a year-on-year growth of 7.5% [1] - The true wireless headset segment is expected to see shipments of 38.31 million units, with an 8.0% increase year-on-year, driven primarily by the entry-level market while the high-end flagship market shows signs of recovery [1] Market Performance - The open market is anticipated to ship 14.22 million units, marking a 20.1% increase, with a shift from scale to quality development [3] - The over-ear market is projected to ship 4.13 million units, showing a significant year-on-year growth of 30.1%, largely driven by entry-level products [3] Major Players in the Market - Xiaomi's Bluetooth headset shipments reached 9.89 million units in the first half of 2025, a 52.6% increase, supported by its Redmi product line and the "national subsidy" policy boosting sales [6] - Huawei's FreeClip and FreeArc products have significantly contributed to growth in the high-end and entry-level markets, respectively [7] - Edifier has expanded its competitiveness in the youth fashion and gaming segments, leveraging its cost-performance advantage [8] - Apple has seen a notable recovery in the Bluetooth headset market following the launch of AirPods 4, particularly in the semi-in-ear active noise-canceling segment [9] - OPPO's Bluetooth headset shipments grew by 57.2%, driven by the Enco R4 and other models in the budget segment [10] Market Trends - The open market's ear-clip segment has outpaced the ear-hook segment for the first time, with shipments of 6.51 million units, reflecting a 41.0% year-on-year growth [12] - The ear-clip and ear-hook categories are experiencing significant growth in the mid-range price segments, as consumers seek a balance between quality and price [13] - Mobile manufacturers accounted for 67% of the true wireless market shipments, a 16 percentage point increase from the previous year, indicating a structural change in the Bluetooth headset market [14]

Core Insights - Huawei's audio products are experiencing strong sales during the 618 shopping festival, with a diverse product line catering to various user needs [1][12] - The company is offering significant discounts on its new audio products, enhancing their value proposition for consumers [1][12] Product Highlights - **Huawei FreeBuds Pro 4**: Positioned as a flagship in-ear audio product, featuring the Kirin A2 chip and supporting 2.3Mbps high-resolution lossless transmission, priced at a promotional price starting from 1149 yuan [3][12] - **Huawei FreeBuds 6**: A semi-open earphone with enhanced sound quality and a new high-frequency unit, available at a starting price of 849 yuan during the sale [5][12] - **Huawei FreeArc Earhook Earphones**: Designed for sports, featuring a secure fit and IP57 waterproof rating, with a promotional price starting at 749 yuan [7][12] - **Huawei FreeClip Earphones**: A stylish C-shaped design that ensures stability during movement, priced at 1099 yuan [8][12] - **Huawei Smart Glasses 2**: Combining audio and eyewear, offering features like weather updates and privacy listening technology, available at a starting price of 1399 yuan [11][12] Promotional Offers - Discounts of up to 350 yuan on FreeBuds Pro 4, 150 yuan on FreeBuds 6, 50 yuan on FreeArc, and 200 yuan on FreeClip are available during the 618 shopping festival [3][5][7][9][12] - The Smart Glasses 2 also has a discount of 300 yuan, making it an attractive option for consumers [11][12]

Core Viewpoint - The establishment of "World Noise Day" on April 16 aims to raise awareness about noise pollution and its health impacts, which has been recognized as one of the four major environmental pollutants by UNESCO [1] Group 1: Noise Pollution and Its Effects - Noise pollution is described as "invisible pollution," leading to various health issues such as hearing loss, increased blood pressure, sleep disorders, and mental health problems like anxiety and depression [1] - Background noise during communication can significantly hinder efficiency and contribute to chronic stress, resulting in negative emotions such as anxiety, anger, and fatigue [2] Group 2: Huawei's Solutions - Huawei has launched the FreeBuds 6 and FreeBuds Pro 4, featuring advanced bidirectional noise-canceling technology to enhance communication clarity in noisy environments [2][6] - The FreeBuds 6, with a 12% reduction in size compared to its predecessor, incorporates four microphones, including bone conduction, to effectively separate environmental and conversation sounds, achieving a background noise cancellation of 95dB [6] - The FreeBuds Pro 4, as a flagship product, boasts an impressive background noise cancellation capability of 100dB, utilizing a three-stage memory ear tip design to reduce mid to high-frequency noise [7] Group 3: Enhancing Communication Quality - The dual-direction noise-canceling feature of both earphones significantly improves communication quality and efficiency, ensuring clear sound transmission during business negotiations and personal conversations [9] - These devices create an "acoustic safe haven," alleviating the stress caused by noise interference and allowing users to experience moments of tranquility [9] - The technology also protects user privacy by preventing surrounding noise from leaking personal information during calls in public spaces [11]