Core Insights - JD.com has launched an upgraded "Spring Dawn Plan" and introduced the "New Merchant Three-Step Method" to support the growth of small and medium-sized businesses in Anhui province [1][4][9] - The "2025 Merchant Growth White Paper" was released, providing systematic guidance for new merchants, outlining three key stages of growth: product launch, sales activation, and volume increase [6][9] Group 1: Business Growth Initiatives - JD.com reported a nearly 100% year-on-year growth in the number of small and medium-sized merchants in Anhui's industrial belt, with Hefei merchants playing a crucial role in driving regional e-commerce growth [1][3] - The company is investing over 1 billion yuan in advertising subsidies to assist new merchants in quickly establishing their stores and achieving sales [4][8] Group 2: New Merchant Support Programs - The "New Merchant Three-Step Method" allows merchants to open stores in as little as one minute with a "0 yuan trial operation" offer, eliminating the need for a security deposit during the trial period [4][6] - JD.com has tailored a local support plan for Anhui merchants, offering various incentives such as low security deposits and advertising rebates, along with a zero-commission period for qualifying new merchants [7][8] Group 3: Infrastructure and Investment - JD.com has invested in smart industrial parks and modern warehouses in Hefei, which are expected to serve as comprehensive industrial complexes for smart manufacturing and e-commerce [3][9] - The company aims to enhance operational efficiency and growth quality for Anhui's small and medium-sized businesses, contributing to the region's economic development [9]