Core Viewpoint - DJI has officially launched its first panoramic camera, the Osmo 360 8K, priced from 2999 yuan, indicating a strategic entry into the panoramic imaging market dominated by Insta360 [1][3] Group 1: Product Launch and Market Response - The Osmo 360 8K camera is currently sold out on DJI's official website, reflecting high demand for the product [1] - Comparisons between DJI's Osmo 360 and Insta360 have emerged in online discussions, with some users suggesting that DJI's entry could draw customers back from Insta360 [3] Group 2: Competitive Landscape - Insta360, having recently launched a consumer drone brand "Antigravity," is challenging DJI's dominance in the consumer drone market [3][6] - Both companies are now competing in overlapping strategic territories, with DJI being a leader in consumer drones and Insta360 recently becoming a publicly listed company with a market cap of 71.38 billion yuan [4][6] Group 3: Market Position and Strategy - Insta360 holds a 67.2% market share in the panoramic camera sector, having been the global leader for six consecutive years, and is now looking to expand into the drone market [4] - The competition is characterized as a non-zero-sum game, where both companies can stimulate market vitality and innovate in user experience and content ecosystems [3][6] Group 4: Evolution of the Imaging Market - The competition has shifted from product rivalry to platform rivalry, with DJI, Insta360, and GoPro vying for dominance in the "next-generation imaging platform" [7] - The rise of short video content has transformed the user base from professional athletes to vloggers and everyday content creators, challenging GoPro's traditional market position [8] Group 5: Future Directions - Insta360's entry into the drone market is seen as a critical step in its platform strategy, aiming to provide a comprehensive multi-scenario experience [9] - The competition will focus on who can better serve content creators and build an ecosystem that supports the entire content creation process, rather than just hardware performance [10]