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汽车视点 | “0公里二手车”乱象揭秘:数千平台卖家缘何“新车二手卖”?
Xin Hua Cai Jing· 2025-05-28 02:18
Core Viewpoint - The "0-kilometer used car" market is facing unprecedented scrutiny, with industry leaders exposing its gray areas and questionable practices [1][6]. Industry Overview - The term "0-kilometer used car" refers to vehicles that are registered but quickly resold, creating a market where 3,000 to 4,000 sellers are involved in this type of transaction [1]. - This market has developed a complete supply chain, with various brands like BYD, Aion, and Audi offering "0-kilometer used cars" at prices significantly lower than their suggested retail prices [1]. Pricing and Sales Practices - Examples of pricing include a Volkswagen model sold for 78,800 yuan, which is nearly 50,000 yuan less than its suggested retail price, and a BYD model priced at 55,800 yuan, about 20,000 yuan cheaper than new [5]. - Dealers are using this method as a way to clear inventory, purchasing new cars at low prices and reselling them to consumers at a slight markup, benefiting all parties involved [6]. Market Dynamics - The practice of selling "0-kilometer used cars" is not new and has been a common strategy among dealers to boost sales figures, especially towards the end of the year [6]. - The phenomenon reflects deeper contradictions within the automotive industry, where competitive pressures force some businesses to exploit regulatory loopholes [7]. Consumer Implications - There are risks associated with purchasing "0-kilometer used cars," including the loss of first-owner benefits and potential depreciation in resale value [7]. - The existence of this market raises concerns about consumer rights and the integrity of subsidy policies, as some dealers may manipulate vehicle exchange subsidies for short-term gains [7].