Core Insights - The article highlights the strategic transformation of Henkel's Consumer Brands division in China, emphasizing its shift from merely entering the market to actively participating in local partnerships and innovations [1][2][3]. Group 1: Strategic Developments - Henkel's Consumer Brands division has executed three significant strategic acquisitions in the past four years, including the purchase of Shiseido's professional hair business in the Asia-Pacific region, the integration of Vidal Sassoon's operations, and the acquisition of Suzhou Boke Biotechnology [2][3]. - The acquisition of Shiseido's professional hair business in 2022 allowed Henkel to incorporate key brands like Sublimic and Primience, enhancing its product offerings [2]. - In 2024, Henkel acquired P&G's Vidal Sassoon brand, further strengthening its portfolio in the hair care sector [2]. Group 2: Local Manufacturing and Supply Chain - The acquisition of Suzhou Boke in 2025 bolstered Henkel's local manufacturing capabilities, improving supply chain flexibility and responsiveness to market changes [3]. - Henkel's management of Vidal Sassoon's operations in Greater China aims to upgrade the brand across various aspects, injecting new vitality into the hair care industry [3]. Group 3: Innovation and Consumer Engagement - The shift in consumer behavior towards technology-driven and personalized experiences has prompted Henkel to adapt its R&D approach, focusing on local consumer needs [4][5]. - Henkel is enhancing its local R&D and production capabilities to respond swiftly to market changes, while leveraging e-commerce and targeted marketing for effective consumer engagement [5]. Group 4: Industry Contribution and Sustainability - Henkel is committed to contributing to the hairdressing industry's progress through initiatives like the Schwarzkopf Professional Hairdressing Awards, which have been held for over 20 years [6][7]. - The establishment of the Vidal Sassoon Academy in Shanghai aims to cultivate internationally-minded professionals in the hairdressing sector [6]. - Henkel emphasizes its environmental responsibility by improving the eco-friendliness of its products, even at the potential cost of short-term profits [7].