Core Viewpoint - Harbin Dong'an Automotive Power Co., Ltd. (Dong'an Power) is innovating a new market development model characterized by "forward planning + precise guidance + full ecological chain expansion" to address fierce competition in the automotive industry [2][3] Market Development Strategy - Dong'an Power has established a multi-level and multi-gradient product matrix across seven major fields, including traditional passenger vehicles, new energy vehicles, light commercial vehicles, heavy-duty trucks, buses, specialty products, and export markets, creating a diversified new market ecosystem [3][4] - The company has implemented a customer-centric approach to market development, utilizing a tailored strategy for each client and project, achieving a project conversion rate of over 80% for identified potential new market projects [3][4] Performance Metrics - In the first half of the year, Dong'an Power initiated 60 new market projects, a year-on-year increase of 173%, with specialty product projects growing by 250% [4] - The projected sales volume for new market projects is expected to reach 3 million units, with significant contributions from new production markets anticipated in 2024 (over 200,000 units) and 2025 (nearly 300,000 units) [4] Pricing and Efficiency Innovations - The company has developed a precise pricing management system that leverages big data to provide efficient and accurate pricing for various products, significantly enhancing quotation efficiency [4] - Dong'an Power has cultivated a team of "business negotiation experts" to support its market development efforts [4] Cross-Industry Expansion - Dong'an Power is actively exploring new customer acquisition channels through industry exhibitions and forums, enhancing engagement with potential clients [5] - The company has successfully expanded into new markets, including large groups, new energy, heavy-duty trucks, buses, specialty products, and overseas exports, breaking through previous market limitations [5] Product Matrix and Innovation - The company has developed a comprehensive product matrix that includes traditional and new energy power systems, ensuring a competitive edge in various market segments [7][8] - Dong'an Power is collaborating with AVL to develop a new rotor engine for low-altitude applications, enhancing its capabilities in the emerging low-altitude economy market [8]