Group 1 - Australian consumers are expected to spend AUD 10.5 billion during the upcoming promotional season, an increase of AUD 400 million compared to last year [1] - Over a quarter of Australians (approximately 6.1 million) plan to shop in physical stores for discounted items [1] - The proportion of consumers planning to shop online has decreased by 11% compared to last year, indicating a preference for purchasing larger items in-store [1][3] Group 2 - Popular categories for this year's promotions include clothing, footwear, accessories, home appliances, white goods, electronics, and technology products [1][3] - The ongoing cost of living crisis has led consumers to reduce spending on non-essential items, making promotional events crucial for retailers [3] - Many consumers are seeking work-related items that can be tax-deductible, increasing demand for computers, mobile phones, and other technology products [3] Group 3 - A significant trend is the investment in next-generation AI devices, including Windows computers, laptops, mobile devices, and smart home technology [3][5] - Wearable devices, particularly stylish and functional options like Ray-Ban Meta smart glasses, are gaining popularity among tech enthusiasts and professionals [5] - Office supplies such as paper, ink, pens, and sticky notes are also high on shopping lists as consumers update their office equipment at the fiscal year-end [5] Group 4 - The last weekend of June is expected to be particularly busy due to the fiscal year-end on June 30 [7] - Consumers are looking for higher value without compromising quality, investing in seasonal items that provide warmth, style, and durability [7] - There is strong demand for winter home comfort items, especially flannel sheets and comforters, along with popular kitchen appliances like air fryers and cookware sets [9]