Core Viewpoint - Beike has launched a "phone marketing, disturb one, compensate one hundred" service commitment starting in 2024, aiming to enhance the professionalism and standardization of real estate brokerage services while addressing consumer complaints about unsolicited marketing calls [1][2]. Group 1: Service Commitment Implementation - The commitment has been implemented in cities such as Wuhan, Xi'an, Chengdu, Shenzhen, and Hangzhou, covering nearly 5,000 stores and 70,000 agents [1]. - The initiative was first introduced by Wuhan Lianjia in July 2024, which prohibits agents from making unsolicited marketing calls without authorization, with a compensation of 100 yuan for violations [1]. - The commitment has been gradually promoted nationwide, with cities like Luoyang and Langfang also adopting the policy, leading to a broader implementation across various Lianjia stores [1]. Group 2: Internal Mechanisms and Consumer Engagement - Beike has established a strict internal supervision mechanism and a rapid response process to ensure timely handling of customer complaints [2]. - The commitment has achieved a 100% fulfillment rate, with users successfully receiving the 100 yuan compensation for complaints [2]. - Beike encourages consumer feedback to enhance service quality continuously and plans to expand the commitment to cities like Zhengzhou, Jinan, Shenyang, Dalian, and Kunming [2]. Group 3: Strategic Upgrades and Community Engagement - The "phone marketing, disturb one, compensate one hundred" initiative is part of Beike's strategic upgrade from "true sources" to "true guarantees," emphasizing comprehensive service assurance for consumers [2]. - Beike has recently revamped its brand and launched a "true guarantee" service assurance system covering key transaction aspects such as real sources, payment security, commission refunds, privacy protection, and quality compensation [2]. - Additionally, Beijing Lianjia has organized community events like the "Lianjia Wenyu River Park Happy Run," engaging over 500 participants to promote fitness and community involvement [2][3].

Core Viewpoint - The company Beike is implementing a "compensation for disturbance" policy in response to consumer concerns about intrusive telemarketing in the real estate brokerage sector, aiming to enhance service quality and protect personal information [1][2][4]. Group 1: Policy Implementation - Starting in 2024, Beike will enforce a "100 yuan compensation for unsolicited calls" policy, prohibiting agents from making marketing calls without consumer consent [1][2]. - The policy has been launched in cities such as Wuhan, Xi'an, Chengdu, Shenzhen, and Hangzhou, covering nearly 5,000 stores and 70,000 agents [1][2]. - The initiative has been integrated into Beike and Lianjia apps, allowing users to report violations easily, thus increasing transparency and user engagement [2]. Group 2: Industry Response and Support - Local authorities and industry associations have shown support for the initiative, recognizing it as a positive response to consumer pain points and a demonstration of corporate responsibility [3]. - The initiative has set a good example for other real estate agencies, encouraging broader participation to enhance service quality across the industry [3]. Group 3: Execution and Impact - Beike has established strict internal monitoring and rapid response processes to ensure effective execution of the compensation policy, achieving a 100% fulfillment rate for complaints [4]. - The policy has shifted the industry's marketing approach from aggressive outreach to a model based on trust and respect for customer preferences, enhancing the professional sense of agents and customer experience [4][5]. - Beike plans to expand the initiative to additional cities, including Zhengzhou, Jinan, Shenyang, Dalian, and Kunming, aiming for widespread adoption within the industry [4]. Group 4: Strategic Upgrade - The "compensation for disturbance" policy is part of Beike's broader strategic upgrade, which includes a comprehensive service guarantee system that emphasizes real source authenticity, transaction security, and privacy protection [5]. - The initiative is seen as a critical component of Beike's commitment to consumer welfare and a step towards fostering positive interactions among users, platforms, and practitioners in the real estate sector [5].