Core Viewpoint - The report highlights that Lege Co., Ltd. (乐歌股份) has experienced significant growth in its overseas warehouse business, although its profitability is temporarily under pressure. The company maintains a "buy" rating despite the challenges faced in the cross-border e-commerce sector [2]. Financial Performance - In 2024, the company achieved a revenue of 5.67 billion yuan, representing a year-on-year increase of 45.3%. However, the net profit attributable to shareholders was 340 million yuan, down 47.0% [2]. - For Q1 2025, the company reported a revenue of 1.54 billion yuan, an increase of 37.7%, with a net profit of 50 million yuan, down 35.2% [2]. - The profit forecasts for 2025-2027 have been adjusted downwards due to increased competition and trade friction, with expected net profits of 363 million yuan, 439 million yuan, and 525 million yuan respectively [2]. Profitability Analysis - The company's gross margin for 2024 was 29.1%, a decrease of 7.4 percentage points, while the net profit margin fell to 5.9%, down 10.3 percentage points [3]. - In Q1 2025, the gross margin was 25.9%, a decline of 5.4 percentage points, with a net profit margin of 3.4%, down 3.8 percentage points [3]. - The decline in profitability is attributed to several factors, including reduced non-recurring gains from overseas warehouse sales, increased R&D investments, and high shipping costs impacting cross-border e-commerce profits [3]. Business Segment Performance - The overseas warehouse business generated revenue of 2.42 billion yuan in 2024, a remarkable increase of 154.8%, with a gross margin of 10.4% [4]. - The cross-border e-commerce segment achieved revenue of 2.03 billion yuan, up 14.3%, with independent site revenue growing by 22.0% to 820 million yuan [4]. - The company has established a diversified sales model covering various channels, and its production capacity for linear drive lift systems has reached 2.5 million sets annually, leading the global market [4]. Market Outlook - The company is optimistic about future growth driven by increasing e-commerce penetration in the U.S. and strengthening brand power of Chinese cross-border e-commerce [4]. - The dual growth engines of cross-border e-commerce and overseas warehouses are expected to continue driving overall revenue growth [4].