荣耀400 Lite

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机构:非洲智能手机市场100美元以下机型在第二季度激增38% 小米持续增长、荣耀增幅最大
Xin Lang Cai Jing· 2025-08-22 03:16
Group 1 - The demand for ultra-low-cost smartphones is reshaping the African market, with models priced below $100 surging by 38% in Q2, continuing to lower the average selling price since 2023 [1] - Transsion maintains the top position with a 6% growth, facing challenges in moving up the value chain despite TECNO's efforts in the mid-range market [1] - Samsung has extended its market reach from South Africa to Egypt and Nigeria through localized distribution, retail expansion, and the launch of affordable models like A06, achieving a 3% year-on-year growth [1] Group 2 - Xiaomi has experienced a 32% year-on-year growth, capturing a 14% market share, driven by strong performance in Nigeria and Egypt, active channel expansion, and deeper local investments [1] - Honor has strengthened its momentum with popular entry-level and mid-range models like X7c and 400 Lite, along with partnerships with carriers, with South Africa contributing 64% to Honor's regional business [1]