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大力发展新银发经济助推消费提质升级,2025年第三期“提振消费·维护权益”大讲堂成功举办
Sou Hu Cai Jing· 2025-06-20 05:00
Group 1 - The event focused on the theme of "New Silver Economy Driving Consumption Upgrade," highlighting the significance of the aging population as a key growth driver in the consumer market [1][4] - The "New Silver Economy" is characterized by a shift in consumption demands from traditional "low-cost and practical" to "quality, functionality, and experience," indicating a potential trillion-dollar market across various sectors such as health technology, tourism, and smart home products [4][9] - The acceptance of smart devices among the new elderly demographic is increasing, providing opportunities for the integration of AI and IoT technologies into consumer scenarios [4][9] Group 2 - The launch of the "New Age Beauty" public welfare course aims to empower the new elderly group to explore aesthetic values and reshape consumption concepts through a comprehensive teaching model [5][7] - The Shanghai Health and Elderly Care Development Group identified a significant market opportunity in the elderly care industry, emphasizing the need for diversified services and addressing the supply-demand imbalance in the sector [9][19] - The aging population in Shanghai presents unique challenges and opportunities, with a focus on community-based services and the need for targeted market segmentation to enhance consumption [19][21] Group 3 - The travel industry is adapting to the new elderly demographic's desire for high-quality travel experiences, with companies like Ctrip launching themed travel products that combine safety, deep experiences, and social interaction [15] - Innovations in smart technology, such as electric exoskeletons, are being explored to enhance mobility and experiences for the elderly, indicating a growing market for assistive devices [16] - AI-driven products like the AI Home Smart Screen are designed to lower usage barriers for the elderly, integrating various services to support their lifestyle and promote smart elderly care [17] Group 4 - Nutritional products targeting the elderly are being developed to address health concerns and enhance quality of life, with a focus on personalized health support [19] - The event underscored the importance of community as the main battleground for the new silver economy, emphasizing the need for tailored services to meet diverse needs across different demographics [19][21] - The potential of the new silver economy in Shanghai is significant, with the city being a leading market for aging populations and consumer capabilities, presenting a unique opportunity for growth and innovation [19][21]
五谷磨房:Z世代渗透难,销售费高盈利承压
He Xun Wang· 2025-06-19 05:25
【五谷磨房品牌年轻化遇挑战,投资风险需关注】在"悦己消费"成主流背景下,品牌年轻化能力成食品 行业增长韧性关键。五谷磨房(1837.HK)虽在传统营养粉领域有认知基础,但近年在品牌调性等方面落 后,渗透Z世代面临压力。 其主力产品面向追求家庭健康管理的消费者,主要用户为31 - 40岁女性,占 比48.6%,Z世代用户占比不足30%。相比minayo,五谷磨房品牌语言和视觉资产保守,产品缺乏创 新,触达新用户能力受限。 传播策略上,五谷磨房强调理性属性,以养生知识科普为主,缺乏情绪价 值和场景化内容。社交平台投放有限,互动性弱,未形成完整内容资产池或品牌人格表达机制。而同类 品牌在包装、故事讲述和场景构建上表现更佳。 线下方面,五谷磨房曾靠"现磨现卖"专柜起家,但线 下专柜成负担,数量从2018年末的3,895家降至2023年上半年的1,966家,预计2025年约210个专柜关闭, 营收或减5,000万元至8,000万元,品牌体验构建受影响。 线上投入增加,但产品溢价策略面临竞争压 力。以黑芝麻糊为例,五谷磨房单位价格高出80%至130%,对性价比敏感型用户吸引力有限。且2023 年和2024年销售费用分别为 ...
助力银发族健康消费升级 康宝莱参加上海消保委“提振消费·维护权益”大讲堂
Sou Hu Cai Jing· 2025-06-18 18:34
杨兰表示,随着生活水平提升,"新银发"群体追求老有所乐,但慢性健康问题常成为阻碍。康宝莱基于多年科研积累,推出蛋白营养粉、奈沃科粉、沛拓 燕麦菁华粉等一系列产品,帮助老年人补充营养、缓解体力疲劳、提高免疫力。同时,公司倡导"营养+运动"的健康生活理念,致力于为老年群体提供个 性化健康支持,助力其享受美好生活。 健康消费已成为新银发群体的"核心刚需",基于此,康宝莱从产品创新、解决方案创新和商业模式创新三个方面进行突破。 在产品创新方面,康宝莱以严谨的科学为依据,开展产品开发与口味创新。例如,针对一氧化氮对维持老年人晚年活力起着关键作用这一情况,康宝莱研 发出精氨酸和瓜氨酸的独特黄金组合,二者协同作用,有利于一氧化氮生成,进而有助于保护血管。同时,康宝莱坚持本地研发,不断探索现代西方理念 与中华传统养生方式的融合,打造出符合中国消费者需求的产品。像黑芝麻、红豆薏苡仁和红润荔枝玫瑰口味的蛋白粉,就深受中老年人喜爱。 2025年6月17日,由上海市消保委、上海市消保基金会主办,上海华夏文化经济促进会、上海静安国际中心协办的2025年第3期(总第八期)"提振消费·维 护权益"大讲堂成功举办。本次活动以"新银发经济带动 ...