Core Viewpoint - The article criticizes Apple CEO Tim Cook and Google CEO Sundar Pichai for not taking action against the social media platform X, which is violating app store guidelines by allowing deepfake pornographic content, due to fear of Elon Musk [1][2]. Group 1: Company Policies and Guidelines - Apple's App Store guidelines prohibit apps from containing offensive, insensitive, or disturbing content, yet X remains available despite clear violations [2][3]. - Google Play has similar policies that explicitly state applications promoting exploitation or abuse of children will be removed, but X continues to operate without repercussions [2][3]. Group 2: Leadership and Accountability - The article portrays Cook and Pichai as lacking backbone, suggesting they prioritize their relationships with Musk and the right-wing media ecosystem over ethical standards [2][3]. - The leadership of both companies is criticized for compromising their principles for power, leading to a situation where they cannot effectively manage their platforms [3][4]. Group 3: Historical Context and Comparisons - The article references past incidents, such as Tumblr being removed from app stores for similar violations, highlighting a perceived double standard in enforcement based on the platform's ownership [4][5]. - It recalls the Epic vs. Apple antitrust case, where Apple argued for strict control over its app store to protect users, contrasting this with its current inaction regarding X [4][5]. Group 4: Broader Implications - The article suggests that the current situation reflects a troubling trend in tech regulation, where companies prioritize shareholder interests over ethical considerations and user safety [6]. - It questions the integrity of both Apple and Google, implying that their actions contradict their stated values, particularly regarding user privacy and safety [6].