Core Insights - The focus of car owners is shifting from the product itself to the stability of delivery and the long-term service capabilities associated with film application [1][6] - Reflek/Guchi is establishing a standardized delivery model, with the first official benchmark store in Nanjing set to begin trial operations, which will also serve as the Asia-Pacific operational center [1][2] Group 1: Standardized Delivery - The benchmark store aims to transform the easily variable aspects of the industry—experience, testing, construction, delivery, and warranty—into a visible, understandable, and replicable standard chain [2] - The trial operation of the store marks the beginning of external validation for this standard chain, while the Asia-Pacific operational center will enable ongoing replication of this model [2] Group 2: Customer Experience Focus - The Nanjing benchmark store emphasizes "visible delivery" rather than just showcasing and selling, focusing on three key areas: experience, testing, and traceability [3] - Customers will be able to experience different film options in a comparative manner, ensuring informed decision-making based on tangible experiences rather than just specifications [3] - The store will provide clear communication about expectations and verification of key attributes before delivery, reducing decision anxiety for customers [3] - A closed-loop system will be established for post-delivery service, ensuring customers know who is responsible for the service, how to access it, and how to trace warranties [3] Group 3: Operational Synergy and Training - The Asia-Pacific operational center is co-located with the benchmark store to ensure that standards are not just theoretical but are validated and trained on-site [5] - The center will focus on regional operational synergy, training, and building a service closed-loop to promote long-term service capabilities across more cities [5] - The Nanjing benchmark store will serve as a model for other partners and city stores to provide consistent service under the same standards [5] Group 4: Brand Value through Stable Delivery - As product homogenization accelerates, industry competition is shifting from "what to sell" to "how to deliver," with customer satisfaction increasingly tied to the delivery experience [6] - The trial operation of the Nanjing benchmark store and the opening of the Asia-Pacific operational center signify the transition of standardized delivery from a concept to a tangible entity [6] - The company aims to replicate this standardized system in more cities and partner stores, making stable, verifiable, and traceable delivery capabilities a visible and felt brand value for users [6]