Core Insights - McDonald's China has launched a new Spring Festival campaign themed "Wishing You a Golden Arch This Year," inspired by traditional cultural elements [1] - The campaign features four special lantern designs created in collaboration with intangible cultural heritage inheritors, blending traditional culture with quality food experiences [1] Product Offerings - From now until March 3, consumers can enjoy limited-time menu items at over 7,700 McDonald's locations, including the Golden Arch Shrimp Burger, Golden Pineapple Angus Thick Burger, Honey-flavored Chicken Wings, Twisted Fries, and Red Bean Cake [1][3] Interactive Activities - In five cities—Shanghai, Beijing, Fuzhou, Nanjing, and Guangzhou—consumers can participate in offline pop-up events to experience festive interactions [3] - A pop-up event in Beijing runs from January 30 to February 8, featuring various interactive areas with different Spring Festival experiences, where consumers can collect stamps and enter a lottery by sharing on social media [3] Special Features - The flagship McDonald's restaurant in Beijing has been transformed into a Spring Festival theme store, offering exclusive gifts like bookmarks and city-specific badges for visitors [3] - During the Spring Festival, self-service kiosks will feature upgraded receipts with a "One Lantern, One Wish" special version, displaying random New Year blessings from consumers [3]

1月28日上午消息，即日起至3月3日，麦当劳中国在全国超7700家麦当劳餐厅推出多款新春限定新品， 包括金拱门虾堡、金拱豪门菠萝安格斯厚牛堡、金翼双飞蜜汁风味薄皮V翅、金来运转扭扭薯条、金运 糕升红豆年糕风味派等。此外，一系列由非遗灯彩启发的新春特别包装也将随新品限时焕新。 麦当劳中国首席增长官何亚彬表示："麦当劳不断用多元化的方式，连接社区邻里、深入本地文化。通 过皮影戏、非遗灯彩等多种艺术形式，'祝你今年金拱门'不仅成为了麦当劳粉丝间口口相传的春节祝 福，也承载了更丰富的文化传承的意义。我们希望通过多种专属美味、耳目一新的文化创意、富有人情 味的线下体验，让团圆与欢聚、连接与共鸣在'金色拱门'间流动。" 责任编辑：江钰涵 1月28日上午消息，即日起至3月3日，麦当劳中国在全国超7700家麦当劳餐厅推出多款新春限定新品， 包括金拱门虾堡、金拱豪门菠萝安格斯厚牛堡、金翼双飞蜜汁风味薄皮V翅、金来运转扭扭薯条、金运 糕升红豆年糕风味派等。此外，一系列由非遗灯彩启发的新春特别包装也将随新品限时焕新。 麦当劳中国首席增长官何亚彬表示："麦当劳不断用多元化的方式，连接社区邻里、深入本地文化。通 过皮影戏、非遗灯彩等多 ...