Core Viewpoint - The founder of 1MORE, Xie Guanhong, emphasizes the importance of providing high-quality experiences and extreme cost-performance in the headphone industry, countering the prevalent low-price competition in the domestic market [2][5][6]. Group 1: Company Strategy and Development - 1MORE was launched in 2015 as a self-owned brand by the company, moving away from solely OEM operations to establish its own identity in the market [5]. - The company adopted a strategy of entering overseas markets first to gain recognition and feedback, which would later be used to persuade domestic consumers [5][6]. - Over the past decade, 1MORE has expanded into North America, Europe, and Southeast Asia, achieving global sales exceeding 300 million units [3][6]. Group 2: Market Positioning and Brand Influence - The introduction of Jay Chou as a shareholder and Chief Creative Officer has significantly enhanced the brand's influence and market recognition [6]. - 1MORE aims to establish itself as a high-end audio brand in China, reflecting the success of "Chinese manufacturing" on the global stage [8]. Group 3: Future Plans and Market Expansion - The company plans to increase its market share in China through various channel strategies and substantial investment in R&D, focusing on core acoustic technology and AI interaction [9]. - 1MORE is actively participating in the first "Beautiful Life Expo" to connect with consumers and enhance brand visibility [10].