Core Insights - Hyundai Motor America reported total sales of 70,118 units in October 2025, marking a 2% decrease compared to October 2024, while year-to-date sales increased by 10% to 748,467 units [1][3] - Hybrid vehicle sales surged by 41%, and electrified vehicle sales rose by 8% compared to the previous year, highlighting Hyundai's strong position in electrified mobility [1][2][4] - The Palisade lineup achieved its best October sales ever, totaling 9,549 units, including the introduction of the Palisade HEV [1][4] Sales Performance - October 2025 total sales: 70,118 units, down from 71,802 units in October 2024, a decrease of 2% [3] - Year-to-date sales for 2025 reached 748,467 units, up from 682,296 units in 2024, an increase of 10% [3] - Notable model performances include: - Sonata HEV, Elantra N, Elantra HEV, Tucson Family, and Santa Fe Family saw a 22% increase in sales [1] - Palisade sales increased by 6% year-over-year [7] - Ioniq 5 sales decreased by 63% compared to October 2024 [7] Electrified Vehicle Leadership - Electrified vehicle sales accounted for 32% of the retail mix in October 2025 [1] - The company experienced strong demand for electric vehicles leading up to the expiration of federal tax credits, indicating a potential market reset [2] Brand Valuation and Recognition - Hyundai achieved a record brand valuation of $24.6 billion, ranking 30th in Interbrand's 2025 Best Global Brands Rankings, marking 16 consecutive years of growth [5] - Randy Parker, president and CEO of Hyundai Motor North America, was recognized as a Visionary Leader by Reuters in its 2025 Automotive D.R.I.V.E Honours [5] Corporate Initiatives and Partnerships - Hyundai launched the "I See You" marketing campaign for the all-new 2026 Palisade Hybrid [5] - The company continues its partnership with the Rhode Island School of Design to explore advanced biodesign and the future of mobility [5][6] - Hyundai hosted its Hydrogen STEM Program for elementary school students in collaboration with USC [6]

Core Insights - Hyundai Motor America has launched a new marketing campaign titled "I See You" for the 2026 Hyundai Palisade Hybrid, focusing on music, community, and cultural moments [1][2] - The campaign is part of the award-winning "OKAY Hyundai" series and features multi-platinum artist Lil Jon, emphasizing the vehicle's role in celebrating family and cultural experiences [1][3] Marketing Campaign Details - The "I See You" campaign is designed to resonate with modern Black family SUV shoppers, showcasing authentic storytelling and vibrant visuals [2][3] - Directed by filmmaker Joshua Kissi, the campaign captures joyful moments among families and friends, reinforcing the brand's commitment to authenticity and cultural representation [3] Vehicle Features - The 2026 Hyundai Palisade Hybrid boasts a sophisticated design, a hybrid powertrain with an estimated driving range of over 600 miles, and a spacious, tech-forward interior [4][8] - The vehicle includes advanced safety features and connectivity options, along with America's Best Warranty, positioning it as an ideal family SUV [4] Digital and Social Media Strategy - To enhance the campaign's reach, Hyundai and Culture Brands will implement a robust digital and social media initiative, featuring behind-the-scenes content with Lil Jon across various platforms [5] Company Background - Culture Brands is an independent, minority and woman-owned agency focused on authentically representing African Americans in media, founded by Eunique Jones Gibson in 2017 [6] - Hyundai Motor America operates significant facilities in the U.S., contributing $20.1 billion annually to the economy and supporting 190,000 jobs [7]