Core Insights - Hyundai Motor America has launched a new marketing campaign titled "I See You" for the 2026 Hyundai Palisade Hybrid, focusing on music, community, and cultural moments [1][2] - The campaign is part of the award-winning "OKAY Hyundai" series and features multi-platinum artist Lil Jon, emphasizing the vehicle's role in celebrating family and cultural experiences [1][3] Marketing Campaign Details - The "I See You" campaign is designed to resonate with modern Black family SUV shoppers, showcasing authentic storytelling and vibrant visuals [2][3] - Directed by filmmaker Joshua Kissi, the campaign captures joyful moments among families and friends, reinforcing the brand's commitment to authenticity and cultural representation [3] Vehicle Features - The 2026 Hyundai Palisade Hybrid boasts a sophisticated design, a hybrid powertrain with an estimated driving range of over 600 miles, and a spacious, tech-forward interior [4][8] - The vehicle includes advanced safety features and connectivity options, along with America's Best Warranty, positioning it as an ideal family SUV [4] Digital and Social Media Strategy - To enhance the campaign's reach, Hyundai and Culture Brands will implement a robust digital and social media initiative, featuring behind-the-scenes content with Lil Jon across various platforms [5] Company Background - Culture Brands is an independent, minority and woman-owned agency focused on authentically representing African Americans in media, founded by Eunique Jones Gibson in 2017 [6] - Hyundai Motor America operates significant facilities in the U.S., contributing $20.1 billion annually to the economy and supporting 190,000 jobs [7]