Core Insights - Solana-based meme coin Bonk (BONK) has started trading on Switzerland's SIX Swiss Exchange through a newly launched exchange traded product (ETP), enhancing the regulated crypto offerings in Europe [1] - Bitcoin Capital, a Swiss-based crypto ETP issuer, launched the BONK ETP, allowing investors to access the token via traditional brokerage accounts [1][2] - The regulatory framework in Switzerland is favorable for crypto ETPs, making it an ideal location for launching the BONK ETP [2][3] Company Developments - Bitcoin Capital, a subsidiary of FiCAS AG, previously launched the world's first actively managed Bitcoin ETP in 2020 [2] - The BONK ETP aims to attract both institutional and retail investors, leveraging established broker platforms to enhance investor confidence and liquidity [3] Market Trends - The BONK listing is part of a broader trend of meme coin products entering regulated markets, particularly in the United States, with Dogecoin (DOGE) leading the market [5] - Recent developments include the launch of the Rex-Osprey Dogecoin ETF and Grayscale's spot GDOG product, which generated significant trading volume on their first day [5][6] - The anticipated expansion of regulated products referencing BONK is expected next year, driven by a growing appetite for thematic digital assets [4]