Brinker International, Inc. (EAT) stock has risen 21.9% in the past month, outpacing the industry and the S&P 500’s growth of 2.1% and 6.2%, respectively. The ongoing increase in traffic continues to drive the company’s performance. Also, focus on menu adjustments bodes well.Despite this impressive rally, the stock closed at $169.33 yesterday, still well below its 52-week high of $192.22 but far above the 52-week low of $56.27, a remarkable rebound. At the same time, shares of other industry players like Wi ...

Core Insights - Chili's has launched a promotional campaign called Fast Food Financing to address high fast food prices, offering gift cards to eligible guests who participate in a pop-up experience in New York City [1][4] - The new Big QP burger, part of the 3 For Me menu, is designed to provide better value than fast food options, featuring more beef and familiar flavors at a competitive price of $10.99 [2][3] Company Overview - Chili's is a leading brand in the casual dining industry, operated by Brinker International, Inc., known for its diverse menu including Big Mouth Burgers and Chicken Crispers, with nearly 1,600 locations across 29 countries [5] - The company emphasizes a celebratory dining experience and engages in community support initiatives, having raised over $110 million for St. Jude Children's Research Hospital [5] Product Offerings - The Big QP burger includes two slices of American cheese and 85% more beef than a Quarter Pounder, available as part of the 3 For Me menu which also includes bottomless chips and salsa, and an unlimited drink [2][6] - The Big QP joins the Big Smasher on the 3 For Me menu, which features twice the beef of a Big Mac, reinforcing Chili's commitment to providing value [3][7] Promotional Campaign - Fast Food Financing is a promotional initiative that does not involve actual loans or financial services, with gift cards available while supplies last for participants aged 18 and over [6] - The campaign aims to engage customers through social media giveaways and in-person experiences, enhancing brand visibility and customer interaction [4][6]