Core Insights - JCDecaux is launching an enhanced version of its 360 Footprint tool internationally, which measures the environmental, economic, and social impact of advertising campaigns, aiming to set a new benchmark for responsible communication [1][2][4] Group 1: Product Launch and Features - The 360 Footprint tool allows advertisers to measure the environmental impact, societal benefits, and identify areas for improvement in their campaigns [2][5] - The tool has been successfully piloted in France, analyzing over 235 campaigns for nearly 50 major advertisers across various sectors from 2021 to 2025 [3][4] - The enhanced version now covers all advertising environments offered by JCDecaux, providing solutions like low-impact inks and certified recycled paper [5] Group 2: Strategic Importance - The rollout of 360 Footprint aligns with JCDecaux's 2030 ESG and Climate Strategies, aiming for significant emissions reductions in line with its Net Zero ambition [6] - The initiative supports JCDecaux's long-standing commitment to improving quality of life through sustainable services, such as advertising-funded street furniture [6] Group 3: Communication and Market Engagement - A communication campaign, developed by Publicis Consultants, will promote the 360 Footprint tool, emphasizing its ability to measure unseen impacts like carbon and water footprints [7][9] - The campaign will utilize transparent street furniture and social media to engage stakeholders and raise awareness about the tool's benefits [7] Group 4: Leadership Statements - Lénaïc Pineau, Chief Sustainability and Quality Officer, highlighted that 360 Footprint not only measures impact but also facilitates informed conversations with clients and local authorities [8] - Jean-François Decaux, Chairman and Co-CEO, stated that the international rollout represents a milestone in JCDecaux's commitment to innovation and positive impact in outdoor advertising [9]