Core Viewpoint - SweetWater Brewing Company, a leading craft beer brand in the Southeast, announced the musical lineup for the 2026 Sweetwater 420 Fest, emphasizing affordability and a new venue to enhance the festival experience [2][4][5]. Group 1: Festival Details - The 2026 Sweetwater 420 Fest will take place on April 17-18, featuring headliners such as Umphrey's McGee, Thievery Corporation, and Chromeo [2]. - The festival will be held at Shirley Clarke Franklin Park, Atlanta's largest public park, which offers over 280 acres of greenspace and trails [3]. - The ticket prices have been significantly reduced, with single-day general admission starting at $40, nearly 50% lower than the previous year [4]. Group 2: Company Background - SweetWater Brewing Company is recognized as the largest craft brewer in the Southeast, known for its diverse range of beers, including the original 420 Extra Pale Ale [7]. - The company is committed to environmental conservation, supporting initiatives for clean water and habitat conservation through its annual Save Our Water campaign [7]. - SweetWater is a subsidiary of Tilray Brands, Inc., which operates globally in the cannabis, beverage, wellness, and entertainment sectors [8].

Group 1 - SweetWater Brewing Company has launched a limited-edition beer called Pink Flamboyance Lager, celebrating its 18-year partnership with Zoo Atlanta [1][4] - The beer is inspired by the flamingos at Zoo Atlanta, featuring smooth floral notes and a refreshing finish, and is designed for warm-weather enjoyment [3][4] - Pink Flamboyance Lager will be available exclusively at Zoo Atlanta and the SweetWater Taproom, emphasizing the collaboration between the two brands [4] Group 2 - SweetWater Brewing is recognized as the largest craft brewer in the Southeast, known for its diverse range of beers, including the original 420 Extra Pale Ale [5] - The company is committed to conservation and community support, focusing on clean waterways and habitat conservation initiatives [5] - Tilray Brands, Inc. is a global lifestyle and consumer packaged goods company that operates in multiple regions, including North America and Europe, and is involved in various sectors such as cannabis and craft beverages [7]