Core Viewpoint - 8JJ Group is launching an innovative digital platform aimed at uniting cricket fans across South Asia, enhancing engagement through live match coverage, local-language news, and interactive games [1][2][3] Group 1: Platform Features - The platform will provide local-language news at 8jjsports.com, live match experiences at 8jjcricket.com, and interactive games at 8jjgames.com, fostering authentic connections among fans [3][6] - A points-based system will reward fans for their comments, predictions, and shared posts, promoting ongoing loyalty and engagement [6] Group 2: Community Focus - 8JJ Group emphasizes a people-centered vision, viewing the platform as a movement to connect diverse cultures and languages under one digital roof [7] - By prioritizing community, 8JJ aims to transform the cricket experience in South Asia, fostering loyalty and genuine connections beyond just the matches [8] Group 3: Anticipation and Launch - The official launch is set for the 2026 season, with growing anticipation among cricket lovers in the region [7] - 8JJ Group is positioned as a sports media startup dedicated to building genuine connections among cricket fans through a blend of content, gaming, and community features [8]