Company Overview - Lotus Technology is a British brand founded in 1948, known for its prestigious history in Formula 1 racing [2] - The company is positioning itself as an early mover in the luxury electric vehicle (EV) market in the UAE [2] Strategic Integration - Lotus plans to integrate its traditional British brand with its EV brand by the end of this year, consolidating all business and operations under one unified Lotus brand [3] - The company is recognized for its research and development capabilities, particularly in aerodynamics and lightweight vehicle design [3] Technological Advancements - Lotus has implemented an 800-volt electric performance architecture in its vehicles and is set to introduce 900 Hybrid EV technologies in the next generation of its products [4]