Core Insights - Calvin Klein Inc. launches a new denim campaign featuring Jung Kook from BTS, highlighting a renewed partnership with bold styles [1][2][4] Campaign Overview - The campaign emphasizes movement and performance, showcasing Jung Kook's stage presence and energy [2] - Shot in New York City, the campaign features signature Calvin Klein denim and seasonal staples, capturing an urban cool aesthetic [3] Product Highlights - The new denim collection includes the CK Emblem print, Darted Carpenter Jean, Barrel Jean, and refreshed 90s Straight Jean, all designed with a '90s edge [5] - The collection aims to provide versatile styling options while maintaining a sophisticated edge [5] Marketing Strategy - The campaign content will be rolled out on Calvin Klein's social media channels starting October 28 [6] - The latest denim styles are now available for purchase on calvinklein.com [6] Company Background - Calvin Klein is a leading global fashion lifestyle brand with a history of bold ideals, founded in 1968 [7] - The brand's global retail sales were approximately $9 billion in 2024, indicating strong market presence [8] Parent Company Information - PVH Corp. is one of the largest fashion companies globally, overseeing Calvin Klein and TOMMY HILFIGER [10] - PVH has been focused on growing Calvin Klein's worldwide relevance and long-term growth since its acquisition in 2003 [9]