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中国智能驾驶芯片_ L2 + 及以上 NOA 领域竞争格局与核心供应商深度分析-China Smart Driving Chips_ Competitive dynamics and key suppliers deep dive for L2+&above NOA segment
2025-11-03 02:36
Summary of the Conference Call on China Smart Driving Chips Industry Overview - The China smart driving chip sector is in its early stages and evolving rapidly, with third-party vendors projected to capture approximately 60% of the total addressable market (TAM) [2][13] - The outsourcing TAM in China is expected to reach USD 9.4 billion by 2030, growing at a compound annual growth rate (CAGR) of 39% [13] - The penetration rates for L2+ and L2++ segments are anticipated to reach 16% and 14% respectively by the end of 2025 [13] Competitive Dynamics - The competition for L2+ and above chips is intense, categorized into four groups: 1. Smart Driving SoC Specialists (e.g., Horizon Robotics) 2. AI/SoC Fabless Incumbents (e.g., NVIDIA, Qualcomm) 3. Traditional Auto Semiconductor Vendors (e.g., Renesas, Texas Instruments) 4. OEMs with in-house chip solutions (e.g., Tesla, Huawei) [3][23] - Smart Driving SoC Specialists like Horizon Robotics are well-positioned due to their specialized ASIC design and comprehensive strengths across key success factors (KSFs) [4][27] Key Players Horizon Robotics - Horizon Robotics is the leading provider of smart driving chips in China, focusing on integrated hardware-software solutions for advanced driver assistance systems (ADAS) [7][39] - Horizon is expected to be the only alternative chip commercially available in 2025/26 to challenge NVIDIA's dominance in the L2++ segment, with a cost advantage of approximately 30% over NVIDIA [5][53] - The company is projected to capture 29% of the outsourced L2+ and above SoC TAM by value by 2030 [51] Black Sesame Technologies - Black Sesame is the second-largest provider of smart driving chips in China, focusing on L2+ SoC but lacking software expertise, which limits customer acquisition [8] - The company is attempting to broaden its product lines through potential acquisitions to meet OEM demands [61] Investment Implications - Horizon Robotics is rated as "Outperform" with a price target of HKD 15, supported by its strong balance sheet and significant R&D investments [7] - Black Sesame is rated as "Underperform" with a price target of HKD 16 due to its limited software capabilities and heavy R&D burden [8] Market Trends - The shift towards L2+ and L2++ vehicles is leading to a decline in L1-L2 level vehicles, with Horizon showing strong momentum in shipment volume for L2+ solutions [35][36] - Horizon's J6 series is expected to significantly accelerate growth in auto product solutions, targeting L2+ and above [49] Challenges and Opportunities - Traditional auto semiconductor vendors face challenges in adapting to the advanced requirements of L2+ and above due to their focus on MCUs and lack of expertise in large-die SoCs [24][27] - OEMs pursuing in-house solutions may capture about 40% of the market by 2030, but third-party vendors like Horizon are expected to outperform due to better scale and support [28][29] Conclusion - The competitive landscape in the smart driving SoC sector is rapidly evolving, with specialized players like Horizon Robotics positioned to lead the market due to their integrated solutions and strong R&D capabilities. The market is expected to see significant growth as the demand for advanced driving technologies increases.