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American Eagle stock jumps following Trump praise for Sydney Sweeney ad
Fox Businessยท 2025-08-04 21:05
Core Insights - President Trump's praise for Sydney Sweeney's ad campaign significantly boosted American Eagle Outfitters' stock value, which rose by 23.65% to close at $13.28 per share [1][3] - The stock reached a two-month high intraday, helping to mitigate year-to-date losses, which still stand at 20.3% [3] - The ad campaign has sparked controversy on social media, with some critics suggesting it promotes racial discrimination and eugenics [9] Company Performance - American Eagle's shares experienced their largest percentage increase since August 3, 2000, and the highest close since February 26 [3] - The stock's performance is notable given the ongoing year-to-date decline, indicating a potential recovery driven by external factors [3] Public Reaction and Controversy - Trump's comments about Sweeney being a registered Republican contributed to the positive reception of the ad, which features the tagline "Sydney Sweeney has Great Jeans" [4][8] - The ad has faced backlash for its perceived implications regarding race and genetics, prompting discussions in major media outlets [9] - American Eagle responded to the criticism by clarifying that the campaign is focused on the jeans and individual stories, not on any racial connotations [11]