Core Insights - GoPro has launched an AI Training Licensing program that allows subscribers to monetize their cloud-based video content by contributing to AI model training, with over 125,000 hours of content submitted in just over two weeks [1][2][5] - Subscribers will receive 50% of the licensing revenue generated by GoPro from their content, indicating a potential new revenue stream for both the company and its users [2][4] Subscriber Engagement - The initial response to the AI Training Licensing program has been positive, with a significant opt-in rate from subscribers, suggesting strong engagement and interest in the initiative [5] - As of the last earnings call, GoPro had 2.45 million subscribers and over 13 million hours of content stored in the GoPro cloud, highlighting the scale of the potential content pool for the AI program [1] Market Demand - GoPro is actively engaging with several AI data licensees to meet the increasing demand for authentic video content to train AI models, indicating a strategic move to capitalize on the growing AI market [5]