Core Insights - The article discusses the launch of Evergreen Wealth, a new wealth management firm that combines traditional fiduciary advice with an AI-driven advice engine to enhance financial decision-making for clients with significant assets [4][5][6]. Company Overview - Evergreen Wealth is founded by Bill Harris, a seasoned entrepreneur with a background in finance and technology, including previous roles at PayPal and Intuit [5][4]. - The firm employs a team of 50 professionals and targets clients with a minimum of $250,000 in investable assets, focusing on those with a net worth between $1 million and $10 million [3][4]. AI Integration - The company utilizes a proprietary AI advice engine that integrates investment, tax, and financial databases to create personalized and tax-optimized portfolios [3][6]. - AI is used extensively for portfolio management, allowing for automated decision-making and trade execution, which enhances efficiency and complexity management [6][10]. Investment Strategy - Evergreen Wealth prioritizes direct indexing over traditional ETF or mutual fund investments, allowing for greater customization and tax efficiency [9]. - The firm employs daily tax loss harvesting strategies, making over 100,000 buy-sell decisions for each client daily, which significantly enhances tax optimization [10]. Client Personalization - The firm emphasizes a high level of personalization in investment strategies, taking into account individual client preferences, risk appetites, and specific investment concerns [11]. - The approach includes considerations for ESG (Environmental, Social, and Governance) factors, allowing clients to align their investments with their values [11].