Core Insights - The global crypto market experienced a significant sell-off, with total market capitalization dropping 9.46% to $3.84 trillion, while Bitcoin and Ethereum saw substantial declines [1][2] - Eightco Holdings emerged as a notable exception, with its stock price increasing by 16.6% to $9.84, despite the overall market downturn [1][3] Company Performance - Eightco Holdings, trading under the ticker ORBS, recorded a trading volume of $164 million, positioning itself as a leader in the digital commerce and blockchain infrastructure sectors [3][6] - The company focuses on tokenized loyalty and retail payment systems, aiming to bridge Web2 businesses with blockchain technology [3][4] Strategic Initiatives - Eightco Holdings launched a new AI authentication pilot program aimed at enhancing enterprise security and digital identity verification, which contributed to its stock surge [5] - The company has received backing from significant investors, including Kraken, CoinFund, and Brevan Howard, indicating strong market confidence in its initiatives [5][6] Recent Developments - Eightco Holdings rebranded its ticker to ORBS after raising $270 million to support a Worldcoin-based treasury strategy and transition towards AI-driven identity solutions [6] - The company has a history dating back to 1966 and was previously known as Cryptyde, Inc. before its name change in April 2023 [6]