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Here's Why Home Depot's Pro Strategy Is a Long-Term Growth Lever
ZACKS· 2026-02-04 14:40
Core Insights - The Home Depot is focusing on its Pro strategy to expand its market share among professional customers amid consumer uncertainty in the home improvement market [1][4] Group 1: Pro Strategy Development - The company is building a Pro ecosystem that integrates stores, supply-chain assets, digital tools, and dedicated sales teams to enhance efficiency for professional customers [2] - New digital tools, including a project planning tool and an AI-driven blueprint application, are being introduced to streamline complex processes into efficient workflows [2][8] - The integration of SRS and GMS is aimed at expanding reach into specialty categories like roofing and drywall, facilitating cross-selling opportunities [3][8] Group 2: Market Opportunity and Performance - Management sees significant potential in the Pro market for share gains, particularly as the company improves its capabilities in large-order deliveries and job-site services [4] - Home Depot's shares have decreased by 7.9% over the past year, outperforming the industry decline of 14.1%, while competitors have shown varied performance [5] - The company trades at a forward price-to-earnings ratio of 26.27, which is higher than the industry average of 20.95, indicating a premium valuation compared to some competitors [6] Group 3: Financial Estimates - The Zacks Consensus Estimate for Home Depot's current financial-year sales indicates a year-over-year growth of 3.3%, while earnings per share are expected to decline by 4.9% [9] - For the next fiscal year, sales are projected to rise by 4.3% and earnings by 4.4% [9] - Current quarter sales estimates are at $38.25 billion, with a year-over-year growth estimate of -3.67% [10]