A new report from media firm CARMA has outlined how BYD’s communications strategy has contributed to its evolving global reputation, with implications for stakeholders in the motor finance and fleet sectors. The report, part of CARMA’s Driving Change series, reviewed over 6,500 articles across 500 outlets in 56 markets, alongside social media content from TikTok, Instagram, and YouTube. It found that BYD’s rise has been underpinned by “consistent storytelling” and a focus on innovation, particularly in m ...