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Amazon and Walmart Vie for AI Super Agent Status
PYMNTS.comยท 2025-08-08 08:01
Core Insights - Walmart and Amazon are leveraging AI to reshape user experience and internal operations, creating a foundational AI-based operating system for commerce [1][12] - The competition between Walmart and Amazon is twofold: developing advanced AI agents for shopping behaviors and optimizing logistics for faster delivery [2][9] - The retail landscape is shifting towards intelligent, adaptive commerce ecosystems where AI-driven decision-making is becoming central [3][4] AI Integration and Retail Strategy - Amazon anticipates that agentic AI, which acts on behalf of users, will be a significant growth driver, utilizing AWS tools for automating retail transactions [3][7] - Walmart is deploying its own AI "super agents" to enhance customer service and aims for eCommerce to constitute half of its sales within five years [7][12] - The convergence of AI and logistics is expected to redefine competitive advantages in retail, moving away from traditional metrics like scale and supplier relationships [8][12] Delivery and Fulfillment Performance - During a recent retail competition, Walmart outperformed Amazon in same-day delivery, with 48% of grocery-only customers using Walmart's service compared to 36% for Amazon [9][10] - Walmart's hybrid fulfillment model, which includes store fulfillment and curbside pickup, provides a competitive edge in convenience over Amazon's centralized delivery approach [10][12] - Amazon is exploring drone delivery innovations, with regulatory changes potentially facilitating broader deployment and enhancing its delivery capabilities [11][12]