Artificial intelligence (AI) is causing an upheaval in the global advertising industry, and the ripples of layoffs and cost cuts are being felt in India as well. AI tools now enable clients to develop content, and they are outsourcing less and less work to advertising agencies. The industry is in turmoil, forcing two of the Big 5 advertising holding companies–Omnicom and Interpublic Group–to merge globally. That has triggered a wave of job cuts, and local agencies are also bracing for a shakeup. “The India ...