Core Insights - Dubai welcomed 9.88 million international overnight visitors in the first half of 2025, marking a 6% year-on-year increase [1] - The average length of stay for guests in Dubai's hotels was 3.71 nights [2] Hotel Industry Performance - The total number of available hotel rooms in Dubai reached 152,483, with a total of 822 hotels by the end of June 2025 [3] - The average hotel occupancy rate in Dubai for the first half of 2025 was 80.6%, up from 78.7% in the same period of 2024 [3] - The number of occupied room nights increased by 4%, from 21.35 million in the first half of 2024 to 22.24 million in the first half of 2025 [3] - The average daily rate (ADR) rose to 584 AED, a 5% increase year-on-year [3] - Revenue per available room (RevPAR) grew by 7%, from 439 AED to 471 AED [3] - Strategic partnerships were signed with major hotel groups to enhance visitor experience and expand hotel resources [3] Tourism Development - Dubai is continuously enhancing its tourism landscape with new attractions, including the world's first Real Madrid theme park and the Dubai Candy Museum [5] - The reopening of the Dubai Eye, a landmark Ferris wheel, allows visitors to enjoy panoramic views [5] Focus on Chinese Market - The Chinese market's significance in Dubai's tourism has been increasing, with 824,000 Chinese visitors in 2024, a 31% year-on-year growth [7] - Dubai's tourism department is actively promoting tourism in China through roadshows in major cities [7] - Direct flights from 15 Chinese cities to Dubai have been established, and visa-free stay for Chinese tourists has been extended to 90 days [7] - The "Welcome China" strategy includes widespread acceptance of Chinese payment methods and specialized training for Mandarin-speaking tour guides [7]