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Victoria’s Secret ends subscription program tied to $400M deal
Yahoo Finance· 2026-03-08 17:17
Core Insights - Victoria's Secret & Co. is discontinuing the subscription service associated with its recently acquired brand Adore Me, shifting to a loyalty model as part of a broader business reassessment [1][3] - The company is also conducting a strategic review of DailyLook, a personal styling service acquired with Adore Me, to evaluate its alignment with the retailer's long-term strategy [2][3] Business Strategy - The decision to discontinue Adore Me's subscription offering and convert it to a loyalty program indicates a shift in Victoria's Secret's approach to the digital-first brand acquired in 2023 for approximately $400 million [4][3] - DailyLook is described as a non-core asset within Victoria's Secret's portfolio, operating as a digitally based premium subscription service [3][6] Financial Performance - Victoria's Secret reported strong sales growth and exceeded earnings expectations in its latest earnings report, indicating solid financial results despite the strategic changes [7]