Core Insights - Nextdoor has launched AI-powered click optimisation aimed at enhancing hyperlocal advertising for UK advertisers, significantly improving return on investment (ROI) [1][2] Advertising Performance - Advertisers, such as Verisure, experienced a median increase of over 75% in click-through rates (CTR) compared to traditional cost per thousand (CPM) bidding, nearly doubling their previous engagement [1] - The cost-per-click was reduced by a median of 75% during testing, resulting in four times more clicks for the same budget [1] Product Features - The new click optimisation tool is part of Nextdoor's expanded smart advertising suite, which includes a unified proprietary Ads Manager launched in Q3 2025 [1] - Additional features introduced include a full suite of AI tools for targeting and delivery, AI-powered image and copy generation, and expanded video ad formats [1] - Advertisers can now maximize ad exposure by delivering the highest possible number of impressions within their target audience [1] Market Position - Nextdoor connects brands with a high-trust community of over 10 million verified neighbours, reaching 1 in 4 UK households, making it a leading platform for hyperlocal advertising [1] - The platform's unique focus on verified neighbours and neighbourhood-level targeted advertising distinguishes it from other social media platforms, offering strong performance at scale [1]