Core Insights - This year's Black Friday/Cyber Monday (BFCM) weekend set a record with a total transaction volume of $43 billion, representing a 27% increase compared to last year, while maintaining a 99.9999% uptime on the Adyen platform [1] Consumer Payment Trends - Flexibility at checkout is crucial, with 54% of consumers globally abandoning purchases if their preferred payment method is unavailable [2] - In-store purchases had an average basket size (ATV) that was 28% higher than online purchases during Black Friday 2025, with an overall ATV increase of 22% compared to a typical Friday [2] Global Market Trends - Black Friday's significance has expanded globally, with notable transaction volume increases in key international markets compared to typical Fridays [3] - Peak online shopping hours varied globally, with the US peak occurring at 12 p.m. on Black Friday, while contactless in-store transactions rose from 81% last year to 85% this year [3][4] Payment Method Insights - Digital wallets accounted for 33% of POS revenue during Black Friday, up from 21% last year, indicating a growing trend towards digital payment methods [4] - The volume of online payments made via Buy Now Pay Later (BNPL) increased by 43% compared to the previous month, matching last year's Black Friday levels [4] In-Store Shopping Behavior - Peak in-store shopping times showed little year-on-year change, with Saturday being the peak day in most markets, except for the US where the peak was on Black Friday [6] - The average refund rate for online retail purchases during Black Friday last year was significantly higher at 11.32% compared to the annual average of 8.33% [7]