Financial Data and Key Metrics Changes - GoDaddy achieved annual bookings growth of over 9% and expanded normalized EBITDA margin to 31% for the full year [4][19] - Free cash flow increased by 25% for the year, reaching $1.4 billion [4][29] - Total revenue for Q4 grew to $1.2 billion, exceeding guidance, with annual revenue of $4.6 billion representing 8% growth [22][26] - Normalized EBITDA grew 23% to $1.4 billion, with a margin expansion of nearly 400 basis points [27][28] Business Line Data and Key Metrics Changes - Applications and commerce segment revenue grew 17% to $441 million, driven by strong performance in website plus marketing and managed WordPress [22][23] - Core platform segment revenue grew 4% to $751 million, with bookings also increasing by 4% [23][24] - The annualized gross payment volume for commerce grew 55% to $2.6 billion [10] Market Data and Key Metrics Changes - The company expects revenue growth in the US to outpace international growth by approximately 200 basis points, primarily due to currency headwinds [36] - The percentage of customers purchasing two or more products has trended upwards, with over 50% of total customers subscribing to multiple products [32] Company Strategy and Development Direction - GoDaddy's strategy focuses on creating customer value and transforming it into shareholder value through better conversion, attach, and retention [3][20] - The company is targeting significant contributions to growth from pricing and bundling initiatives in 2025, particularly in presence products and specific customer populations [7][48] - GoDaddy Aero is viewed as a key driver of future growth and customer lifetime value, with plans for further enhancements and monetization [12][14] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in returning to customer growth in 2025, driven by high-value customer acquisition and improved engagement metrics [32][56] - The company anticipates modest financial benefits from Aero in the near term, with a focus on long-term growth [38] - Management highlighted the importance of maintaining operational discipline while pursuing innovation and customer engagement [40][41] Other Important Information - GoDaddy exited the year with $1.1 billion in cash and total liquidity of $2.1 billion, with net debt at $2.8 billion [33] - The company plans to maintain a disciplined approach to capital allocation, including covering dilution from share-based compensation through buybacks [44][45] Q&A Session Summary Question: Can you elaborate on the pricing and bundling strategy for presence products? - Management discussed the focus on customer cohorts rather than a product-centric approach, aiming to enhance value-based offers [52][53] Question: What are the drivers for returning to customer growth in 2025? - Management emphasized the importance of attracting high-value customers and noted positive signs in customer engagement and attachment rates [56][58] Question: Are there any one-off headwinds impacting revenue growth? - Management acknowledged small impacts from foreign exchange and noted that bookings are expected to outpace revenue growth [66][68] Question: How is the monetization phase for Aero progressing? - Management indicated that Aero is entering the monetization phase earlier than planned, with positive metrics in customer engagement and retention [78][80] Question: What is the outlook for GPV growth? - Management expressed optimism about continued GPV growth, highlighting that a small percentage of the customer base has been penetrated so far [85][86] Question: Can you provide insights on the renewal rate improvements for Aero cohorts? - Management noted that Aero customers are experiencing higher engagement and retention rates due to the value-added services provided [112][113]