Company's Evolution & Strategy - The founder's personal experience with air pollution in Delhi led to the initial focus on air purification [1][2] - The company initially aimed to create portable air purifiers for marginalized communities but found affordability to be a major barrier [7][8] - The company shifted from outdoor to indoor air purification due to challenges in raising funds and user inconvenience with water-based systems [9][10][11] - Aear pivoted from manufacturing antimicrobial air purifiers to focusing on improving air quality through AC systems after 25 years [16] - The company recognized that air purifiers were not becoming a habit for users due to the lack of a trigger point [16][17][18] - The company identified that ACs, already a part of daily routines, could be leveraged to deliver clean air [18][19][20] Technology & Innovation - The company developed a unique "leaky system" for AC filters, covering only 50% of the inlet air while achieving the same air quality as expensive air purifiers [25] - The company's AC filter technology has been tested and certified by leading institutions in India [27] Market & Sales - Aear previously sold air purifiers to prestigious organizations like RBI and Stock Holding Corporation of India [15] - The company has achieved 50000 installations across India [27]