Core Insights - The iPhone 17 series launched on JD.com achieved remarkable delivery records, with over 30,000 users successfully receiving their devices within four hours, showcasing JD's strong supply chain and delivery capabilities [1] - JD.com prepared extensively for the launch, ensuring ample stock was available across the country, and collaborated with nearly 10,000 Apple authorized stores for simultaneous sales [1] - The sales figures were impressive, with the iPhone 17 series pre-sale volume exceeding the total sales of the previous year within the first minute, and trade-in sales reaching four times that of the same period last year [1] Group 1 - Over 80% of consumers chose JD.com as their preferred channel for purchasing the new iPhone, reflecting high trust in JD's supply chain and service capabilities [3] - JD.com invested 1 billion yuan in subsidies for trade-in services, allowing users to receive up to 2,100 yuan in discounts, making the iPhone 17 more affordable [3] - Users could purchase the iPhone 17 for less than 2,000 yuan after applying various subsidies, including a potential reduction of 4,721 yuan through JD's contract [3] Group 2 - 31% of consumers preferred trade-in options for purchasing new devices, with 70.55% believing JD.com offered the most substantial trade-in subsidies and overall discounts [4] - 75.4% of respondents rated JD.com as providing the smoothest and simplest user experience for purchasing new devices [4] - 80.2% of users indicated they would prioritize JD.com for trade-in purchases of new devices [4] Group 3 - JD.com has established itself as the preferred platform for consumers looking to upgrade their smartphones, thanks to its reliable supply chain, attractive trade-in subsidies, and seamless purchasing experience [7] - The company plans to continue collaborating with partners to bring various new 3C digital products to users, enhancing their experience with cutting-edge technology [7]