Core Viewpoint - Akamai and Harmonic have launched Akamai Media Services Live 5 (MSL5), enhancing video delivery capabilities for streaming service providers and broadcasters, particularly for live sports [1][4]. Group 1: Product Features and Enhancements - MSL5 supports diverse media formats, advanced monetization, and improved viewing experiences, making it ideal for high-quality live streaming [1][3]. - The platform operates on Akamai Cloud, ensuring lower latency, greater reliability, and consistent performance across networks and devices [2]. - Key enhancements of MSL5 include reduced time to first byte (TTFB) for live streams, an extended live DVR window from 30 minutes to 12 hours, and streamlined user experience with faster provisioning [7]. Group 2: Market Context and Future Developments - The demand for flawless live streaming experiences is driven by massive global audiences and significant investments in streaming rights by platforms [4]. - Future updates for MSL5 will focus on efficiency and expanded monetization capabilities, including premium live transcoding and innovative ad formats [4]. - Akamai and Harmonic are showcasing MSL5 at IBC2025 in Amsterdam, indicating their commitment to industry presence and innovation [5].