Core Insights - Holland America Line achieved a record in Black Friday weekend sales, with a 19% increase in bookings compared to the previous record set in 2023 [1][2] - The surge in bookings is particularly notable for summer Alaska vacations in 2026, with guests opting for both cruise options and Alaska Cruisetours [2] - The company emphasizes the importance of creating memorable travel experiences, as indicated by the record-breaking sales during the holiday season [2] Booking Trends - Strong demand for Alaska cruises, highlighting the appeal of glaciers, wildlife, and authentic experiences [1][2] - Guests are also booking Caribbean cruises for the near term and South American cruises as far out as 2028 [2] Promotional Offers - Holland America's Black Friday/Cyber Monday promotions included discounts of up to 30% on cruise fares and a low deposit of $25 [3] Company Background - Holland America Line has over 150 years of experience in the cruise industry, offering expertly crafted itineraries and exceptional service [4] - The cruise line operates a fleet of 11 vessels, visiting nearly 400 ports in 114 countries, and has a long-standing history in Alaska [4]