Core Insights - ALDI has successfully attracted a large number of consumers in Wuxi since opening its first store in April 2025, leading to phenomena such as "hot product rush" and "essential stockpiling" [1] - The company launched online delivery services in Wuxi on June 28, 2025, aiming to meet consumer demand and enhance local service pathways [1][2] - ALDI operates over 13,000 stores globally and has expanded to 74 stores in China since entering the market in 2019, maintaining its brand philosophy of "good quality, low price" [1][4] Online Delivery Service - The online delivery service allows consumers to order through the official mini-program and third-party delivery platforms, covering specific areas in Wuxi [2] - Consumers can enjoy zero membership fees and low-priced products, including small packaging options [2] Promotions and Discounts - ALDI is running a four-week promotional campaign alongside the launch of online delivery, featuring discounts on various product categories [1][5] - Specific promotions include 8.8% off on grains, snacks, and desserts from July 14 to July 20, and personal care, household cleaning, and frozen products from July 21 to July 27 [1][5] Private Label Products - ALDI has developed 13 private label brands, achieving a 90% share of private label products, earning the title of "private label pioneer" [4] - The promotional activities include various private label products, such as fresh produce and frozen items, which are popular among consumers in Jiangsu [4][5] Health-Conscious Offerings - The company offers health-focused products, including organic items and snacks, through its online delivery service [5] - ALDI's strategy in Wuxi reflects a commitment to responding to consumer needs and optimizing its "high quality, low price" service network [5]