Altitude Sports
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Can Free-to-Air Sports Deals Strengthen TEGNA's Local Market Reach?
ZACKS· 2025-10-02 14:16
Core Insights - TEGNA operates as one of the largest local broadcasters in the U.S., focusing on local news, weather, lifestyle, and sports programming, while increasingly relying on live sports to attract audiences amid declining linear TV viewership [1][4] Group 1: Partnership and Audience Reach - TEGNA's renewal of its partnership with Altitude Sports is strategically significant, allowing its Denver stations to broadcast 20 Denver Nuggets and 20 Colorado Avalanche games free over-the-air, reaching nearly 3.5 million viewers without requiring a cable subscription [2][5] - This partnership enhances TEGNA's distribution while preserving Altitude's production and established on-air talent, ensuring continuity for fans [2][5] Group 2: Competitive Landscape - TEGNA faces competition from Fox, Nexstar, and Sinclair in the live sports programming space, with each competitor leveraging different strategies to engage audiences and advertisers [3] - Fox maintains a strong presence in regional sports broadcasting, while Nexstar aggressively expands into live sports through rights deals, and Sinclair, despite financial challenges, remains influential in local sports distribution [3] Group 3: Investment Outlook - The extension of the Altitude Sports partnership highlights TEGNA's strategy to utilize local sports to enhance community presence and advertising revenue, potentially supporting ad pricing and sponsorships [4] - The success of this model in other markets and sports partnerships will be crucial for TEGNA, as live sports could serve as a growth lever to counteract declining linear TV consumption [4]
Altitude Sports Extends Partnership with TEGNA Stations 9NEWS, My20 for Second Consecutive Year, Bringing 20 Nuggets Games, 20 Avalanche Games Free to Denver Fans
Globenewswire· 2025-09-22 17:27
Core Points - Kroenke Sports & Entertainment (KSE) has extended its agreement with TEGNA to broadcast 20 Denver Nuggets games and 20 Colorado Avalanche games for free over-the-air on local stations [1][2] - The partnership aims to provide access to nearly 3.5 million people in the Denver metro area, allowing fans to watch their teams even if they cannot attend games at Ball Arena [2][3] - The broadcast will feature the same production team from Altitude Sports, ensuring continuity in coverage and fan engagement [3] Group 1: Broadcast Agreement - The new agreement will allow a total of 40 games from the Nuggets and Avalanche to be aired on KTVD, with simultaneous broadcasts on 9NEWS [2] - Last season, the Nuggets advanced to the NBA's Western Conference Semifinals and the Avalanche participated in the NHL's Stanley Cup Playoffs, attracting millions of viewers [2] Group 2: Altitude Sports Availability - Altitude Sports remains available across its nine-state territory through various providers, including Xfinity TV and DIRECTV [4] - The Altitude+ app allows fans to stream games and access additional programming, available for $199.99 per year or $19.95 per month [5][6] Group 3: Company Background - Kroenke Sports & Entertainment is a major player in sports and entertainment, owning multiple teams and venues, including the Denver Nuggets and Colorado Avalanche [8] - TEGNA operates 64 television stations, reaching over 100 million people monthly, focusing on local news and community engagement [10]