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Will Live Sports Be the Next Revenue Driver for TTD's CTV Business?
ZACKS· 2025-09-18 16:11
Core Insights - The Trade Desk (TTD) is enhancing its Connected TV (CTV) business by leveraging the transition from linear to programmatic CTV, which is seen as the "kingpin of the open internet" [1] - The company identifies live sports streaming as a crucial component of its CTV strategy, capitalizing on the availability of live sports on streaming platforms [2] - TTD aims to capture market share in live sports streaming by enabling advertisers to bid on high-engagement moments during live events, thus showcasing the benefits of programmatic CTV [3] - TTD's CTV segment is its fastest-growing channel, contributing to a 19% year-over-year revenue growth in Q2 2025 [4] Competitive Landscape - TTD faces significant competition from major players like Google and Amazon, particularly in the CTV space, as Amazon expands its Demand-Side Platform (DSP) business [5] - Amazon's ad services revenue is projected to reach $56.2 billion in 2024, positioning it as a leading DSP player and intensifying competition for TTD [6] - Collaborations with platforms like Roku and Disney enhance Amazon DSP's reach, allowing advertisers to access a vast audience across various channels [7] - Magnite is also strengthening its CTV presence through partnerships and acquisitions, further increasing competition in the ad-tech space [9] Financial Performance - TTD shares have declined by 13.6% over the past month, contrasting with a 21.6% increase in the Internet – Services industry [12] - The forward price/earnings ratio for TTD is 22.29X, which is lower than the industry average of 24.53X [13] - The Zacks Consensus Estimate for TTD's earnings for 2025 has been revised downward in the last 60 days, indicating potential challenges ahead [14]