Core Insights - Amdocs has launched the connectX SaaS platform for Smart Communications, enabling fully customizable mobile plans for Gen Z subscribers [1] - The initiative aims to enhance the digital mobile experience and support the growth of mobile virtual network operators (MVNOs) in the Philippines [1] Company Overview - Smart Communications is a subsidiary of PLDT, a major telecommunications and digital service provider in the Philippines [1] - The collaboration with Amdocs focuses on delivering hyper-personalized mobile services through the KiQ app [1] Industry Impact - The introduction of the connectX platform is expected to empower Gen Z users by allowing them to design their own mobile plans, providing greater flexibility and control [1] - This move is part of a broader strategy to accelerate the launch of new MVNOs in the region, indicating a shift towards more personalized mobile service offerings [1]