Core Insights - The ETF landscape is experiencing growth, particularly in active ETF launches, with small-cap ETFs gaining popularity due to their benefits [1][4] - American Century Investments has launched two new active small-cap ETFs: the American Century Small Cap Growth Insights ETF (ACSG) and the American Century Small Cap Value Insights ETF (ACSV) [2][3] - These ETFs utilize a bottom-up stock selection process, emphasizing proprietary fundamental research to identify accelerating growth and improving business fundamentals [2][3] Fund Performance and Strategy - The new ETFs are designed to combine American Century's expertise in small-cap stock selection with the advantages of ETFs, aiming to provide robust paths to seeking alpha [3] - American Century's ETFs have seen significant inflows this year, with five ETFs adding over $1 billion in net inflows year-to-date, and the Avantis Emerging Markets Equity ETF (AVEM) leading with over $4 billion [3] - The expansion into small-cap strategies is seen as beneficial, especially as interest rates decline, positioning these funds as attractive options for investors [4]